The Content Lab Vol. 001

At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.

Your daily LinkedIn post idea, by The Content Lab

Question: What gave you the “spark” to start your business?

Post Template:

[First 1-2 sentences]

Hook

I still remember the moment—[insert feeling, thought, or visual image].

Example:
Sitting in my car after work, hands on the wheel, realizing I didn’t want to go back the next day.

____

[Next 1-2 sentences]

Tease

It made no sense to do so at the time—[insert quick scenario: the job, the environment, the pressure].

Example:

I had just paid off my student loans and still decided to start a new company.

Value/Body

But underneath the surface: [insert outcome, misstep, or realization].

Example:

I felt boxed in. I wanted to build something that was actually mine.

___

[Last 1 sentence]

Call to Action

Invite your audience into the conversation. Make it feel like a shared experience.

Example:

What was a moment that pushed you from comfort to action?

___

{Insert relevant image}