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- The Content Lab Vol. 002
The Content Lab Vol. 002
At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.
Your daily LinkedIn post idea, by The Content Lab
Question: What’s your why?
Post Template:
[First 1-2 sentences]
Hook
I still remember the moment—[insert feeling, thought, or visual image].
Example:
“I was on the phone with my mom when she said, “You’re actually doing what you talked about at 16.”
____
[Next 1-2 sentences]
Tease
It wasn’t a grand plan—[insert quick scenario: background, moment, turning point].
Example:
I just wanted to build something that helped people like her feel seen.
Value/Body
That’s when I realized—[insert deeper motivation or belief].
Example:
That’s when I realized helping overlooked people succeed is what drives me.
___
[Last 1 sentence]
Call to Action
Invite your audience into the conversation. Make it feel like a shared experience.
Example:
What’s a moment that helped you figure out your “why”?
___