The Content Lab Vol. 017

May 22, 2025

At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.

Your daily LinkedIn post idea, by The Content Lab

Question: What do outsiders get wrong about your space?

Below is a rough example of what a post could look like for this prompt. Feel free to edit it to reflect your own experience.

Post Template:

Hook:

Most SaaS founders lose because they focus on product.

Tease:

You build an MVP, get a few users, raise some money, and scale.

But once you’re actually in the game, you realize product is just one small piece of the puzzle.

Value:

SaaS is a distribution game. Not a product game.

You can have the cleanest UX, the smartest features, and the most elegant backend.

But if you don’t know how to get it in front of the right people, it means nothing

There is a massive graveyard full of great products that never figured out sales, marketing, or positioning.

CTA:
How are you currently tackling distribution?

Missed our last LinkedIn post idea? It’s worth scrolling back for.