The Content Lab Vol. 018

May 23, 2025

At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.

Your daily LinkedIn post idea, by The Content Lab

Question: What’s something you should’ve done earlier in your business?

Below is a rough example of what a post could look like for this prompt. Feel free to edit it to reflect your own experience.

Post Template:

Hook:

We waited 8 months to charge for our product.

Tease:

We told ourselves it was to gather feedback and learn from users.

But in reality, we were avoiding the real test.

Would anyone actually pay for this?

We racked up a couple of hundred signups and started beta testing for 4 months.

At the time, it felt like real momentum.

But without commitment and very little feedback, we didn’t learn if our product was really needed.

Value:

Then one day, we manned up and introduced a $29 per month paywall.

Most of our users disappeared overnight, which was absolutely terrifying.

But the small percentage who stayed became our power users.

The foundation for our company and confirmation that we had an actual business.

CTA:
What would you do differently if you were launching with what you know today?

Missed our last LinkedIn post idea? It’s worth scrolling back for.