The Content Lab Vol. 019

May 26, 2025

At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.

Your daily LinkedIn post idea, by The Content Lab

Question: What’s something unscalable you do?

Below is a rough example of what a post could look like for this prompt. Feel free to edit it to reflect your own experience.

Post Template:

Hook:
We still write a custom four-page guide for every new user who signs up for our tool.

Tease:
We hop on a call, learn about their team, their workflow, and what they’re trying to solve.

Then we write a personalized walkthrough just for them.

We’re up to 76 clients now, so it’s definitely not an easy thing to do. But for us, it’s worth it.

Value:
People don’t expect it. Most are legit shocked we even offer it.

But almost every time, without fail, it leads to better activation, deeper engagement, and longer retention.

This small, manual effort has turned into one of our biggest growth levers because it not only builds an extra layer of trust but actually helps our users better leverage our product.

CTA:
What do you do that “doesn’t scale”?

Missed our last LinkedIn post idea? It’s worth scrolling back for.