The Content Lab Vol. 024

June 06, 2025

At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.

Your daily LinkedIn post idea, by The Content Lab

Question: What’s your take on outbound?

Below is a rough example of what a post could look like for this prompt. Feel free to edit it to reflect your own experience.

Post Template:

Hook:

We don’t even do outbound.

Like at all.

Tease:
All of our new business comes from two things:

1/ Doing great work for existing clients

2/ Reminding people we exist through content.

Value:

I tried the automated outreach, but it never felt right and didn’t convert.

The messages that did end up going through were personal and usually started with a real conversation, not a pitch.

Look, I’m not against sales, lol.

But if you can build a business by being useful, respectful, and easy to talk to, why not start there?

You don’t need 10,000 leads to win.

You need 10 people who trust you enough to bring your name into the room when you're not there.

And some kick ass content ;)

CTA:
Would you ever quit outbound?

Missed our last LinkedIn post idea? It’s worth scrolling back for.