Your daily LinkedIn post idea, by The Content Lab

Question: Is founder-led sales necessary?

Post Template:

Hook:

I used to think founder-led sales was just a phase.

Something you do early on until you hire a real sales team and finally "grow up" as a company.

Tease:
But the more I’ve seen and the more I’ve built, the more convinced I am that founder-led sales never really ends.

It doesn’t matter how big your company gets or how experienced your team is.

You, as the founder, will always need to sell.

No one will ever care about the product the way that you do.

No one will explain it the same way, tell the story with the same clarity, or fight for the vision like the person who started it.

Value:

That doesn’t mean you have to physically be on every single demo, closing every deal when you have a swarm of AEs and BDRs.

But it does mean staying in as many feedback loops as possible, jumping into prospect conversations when you can, and above all, listening to your customers every single day.

Founder-led sales is making sure your company stays grounded in the problem you set out to solve.

Making sure the story always aligns with what you’ve set out to solve.

CTA:
Founders, what’s your role in sales these days?

Missed our last LinkedIn post idea? It’s worth scrolling back for.