Your daily LinkedIn post idea, by The Content Lab

Question: Have you ever chased the wrong opportunity?

Post Template:

Hook:

I sold my first company last week. Shit, that was scary.

Here’s the story:

Tease:

About 15 months I launched a new company called leverage assistants.

I saw an opportunity - virtual assistants had never been more popular - and I saw a strength: I’d hired over 100 people globally for my company, Lumiere.

So, in January 2024, I launched my own assistant company.

By March, we hit $40k in revenue. By June, that was $110k. October we hit $220k, and by January this year, we’d done $330k.

The company worked, kind of. But, I had this nagging feeling I’d made a mistake.

Throughout my life, I’ve been rewarded for jumping at opportunities.

Move to Vietnam post-college? Done.

Start an online company during covid? Hello Lumiere.

White guy doing standup in Vietnamese? I’m in.

But working on Leverage felt different. While I was growing it, I could feel myself becoming distracted.

Value:

And the worst part was that everyone kept congratulating me for being distracted.

“I saw you started a second company. Great job”

“Two companies? You’re crushing.”

My reality though, was running two things poorly.

I sold Leverage last week. Not because I wanted some big exit, but because I wanted my attention back.

(pro tip: don’t sell a company with sub million revenue - multiples are ick).

So, on LinkedIn, I’ll throw out that title “exited founder.”

But the reality is, “humbled idiot” would be more accurate.

CTA:
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