The Content Lab Vol. 033

June 19, 2025

At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.

Your daily LinkedIn post idea, by The Content Lab

Question: Client win?

Below is a rough example of what a post could look like for this prompt. Feel free to edit it to reflect your own experience.

Post Template:

Hook:

There was this one client of ours that took us a solid three months to close.

From the moment I met this team, I knew I wanted ’em.

Tease:

They have your typical SF drive and hunger to take their market head on, but the difference and what I appreciated most (still do) was their humility.

All they cared about was growing, connecting with fellow founders, and learning.

They didn’t give a crap about anything else.

After months of back and forth, and an email thread of, no joke, like 45 back-and-forth emails, we finally began working together.

We’re wrapping up month two in a bit, and I’m very glad to say we’ve helped them 3x their pipeline since starting with us.

Value:

HERE’S WHAT’S WORKING:

1/ Leaning into the founder's circle of competence

The founder’s background in finance and VC lets us position his content to build instant trust with his ICP by offering tangible advice and guidance to startup founders seeking help with finances and accounting.

2/ Targeted Comments

We like to say we’re personal trainers for many of our clients, on top of delivering killer content.

That means a lot of encouragement and guidance, especially when it comes to commenting: who to target, what a strong comment looks like, and holding our clients accountable to stay consistent.

This team has done a great job identifying the communities they want to engage with and build trust in, and they’ve been leaving value-add comments that actually spark connection.

Comments are the biggest secret weapon. As @Josh likes to say, they let you piggyback off someone else’s audience.

3/ Pushback

Sounds funny to say, but this team pushes back on our content regularly.

Not in a “this is shit” kind of way, but in a thoughtful way, asking if it will resonate with their ideal reader, if we can make it more concise, or even suggesting ideas for posts.

They’re engaged, and since they’re the ones living in the industry we’re writing about, their insights and vision are invaluable

CTA:
N/A

Missed our last LinkedIn post idea? It’s worth scrolling back for.