- Content Lab
- Posts
- The Content Lab Vol. 034
The Content Lab Vol. 034
At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.
Your daily LinkedIn post idea, by The Content Lab
Below is a rough example of what a post could look like for this prompt. Feel free to edit it to reflect your own experience.
Post Template:
Hook:
Your entire B2B marketing strategy should revolve around answering one question:
Tease:
How do we curate our wins and present them in the right places, from the most relatable angles, and highlight how we solved the toughest problems, so well that our ideal buyer thinks,
“I’m starting to trust these guys more than the vendor I’m paying now.”
Most B2B teams don’t share because they’re too close to the work to recognize what’s valuable, or they think it’s not “big” enough to post.
Even though the raw material for this is already sitting inside your company.
Value:
Some trust-builders are buried in your Head of Sales’ morning pipeline calls.
Like that “difficult prospect” who ghosted you for weeks, only to sign a 6-month deal after a single sharp follow-up and a proof point they couldn’t ignore.
Some trust-builders live in your Slack threads, screenshots of a client raving about your support team at 2 AM.
Others are inside your onboarding surveys - real lines from actual humans admitting they were skeptical, then surprised, then loyal.
You need to dig up the moments that earned trust, and show them off everywhere!
Proof is expensive to build and cheap to waste.
CTA:
Stop wasting it.
Curate it. Publish it.
Repeat it until your buyer wonders why they ever risked trusting anyone else.
Missed our last LinkedIn post idea? It’s worth scrolling back for.