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- The Content Lab Vol. 037
The Content Lab Vol. 037
At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.
Your daily LinkedIn post idea, by The Content Lab
Question: How do you keep momentum after a raise?
Below is a rough example of what a post could look like for this prompt. Feel free to edit it to reflect your own experience.
Post Template:
Hook:
Delphi just raised a $16 million Series A led by Sequoia earlier this week.
Tease:
The company lets experts and creators turn their knowledge into interactive AI minds you can talk to.
It’s run by a couple of fuckin savages, Dara and Sam.
I thought the best way to say congratulations would be to create a tailored roadmap for their first week of posting after announcing their raise to capture this avalanche of momentum they have right now.
Value:
Monday: The Day After Announcing:
We raised $16M. Here's why that number, and what it unlocks.
Break down:
– Why Sequoia, Lux, Anthropic, Olivia Wilde, and others invested
– What we’re unlocking next: product velocity, team growth, onboarding creators faster
– What it means to have gone from “just another chatbot” to building a new medium
Tuesday: Why Delphi and why me
Tell the origin story
- What problem kept pulling at you until you couldn’t ignore it anymore?
– What did you and Sam see that others missed?
– Why y’all?
Wednesday: What we’re building In plain terms:
- What’s a Digital Mind?
– What makes this feel like a totally new content format?
– What makes scaling it technically and experientially difficult?
Thursday: Behind the fundraise
– A no that stung
– A yes that surprised you
– One moment you thought it might not happen
– What the process taught you about the company and yourself
Friday: Our 6, 12, and 18-month goals
– Product: number of minds, speed of creation, retention
– Team: roles you're hiring for, what you need someone to have
– Customers: the types of people you want to reach next (creators, experts, orgs, etc.)
Week 2
Monday:
The team behind this Post a team pic with gratitude + appreciate post about your cofounder and bonus points if you include other early hires.
Tuesday: How we work
– Async vs real-time
– How you run brainstorms
– Feedback culture
Wednesday: Why you should work with us
Speak directly to the dream hire
– “If you’ve ever wanted to…” – “We’re looking for people who…”
– Show what you offer beyond comp—learning, ownership, creativity
CTA:
This is how I’d position your account to be a massive freakin magnet, attracting a tidal wave of eyeballs.
And if y’all want us to help you do it, just give us the word and we’ll get started within the day.
Missed our last LinkedIn post idea? It’s worth scrolling back for.