Your daily LinkedIn post idea, by The Content Lab

Question: Crushing LinkedIn post Series-A?

Post Template:

Hook:

Sybill hasn’t posted on LinkedIn in a relative while and for a company with this much momentum, including $11M raised, brilliant tech, and a C-Suite with massive individual followings I see a massive missed opportunity.

Tease:

So, if our content agency, Notice Me(dia), were in charge of the LinkedIn part of marketing at the company, here’s (humbly) exactly how we would get their content machine up and running:

Value:

(1) Turn the founder into a content machine three to five posts per week from their CEO Gorish rooted in his actual experience

What he’s learning building Sybil:

•Tactical sales tips and GTM playbooks

•Customer wins and product use cases

• ⁠Behind the scenes on product advancement.

The tone itself should be educational and humble. People would love to get a peak behind the curtain.

(2) Build a supporting bench of content voices

Enable two to three more team members to post weekly. I suggest it being Nishit who can share insights on the company’s

• Growth Tactics

• Sales / Outbound Initiatives

• ⁠Follow company playbooks

(3) Layer in smart distribution

Comment strategically on posts from sales leaders, enablement heads, and RevOps executives at your top two hundred target accounts

• Ten to fifteen comments per day

• Focus on relevance not reach

• Drive profile views

You now have a system where:

a) Sybill’s LinkedIn presence becomes digital word of mouth

b) The founder’s voice becomes a credibility engine

c) Content and outbound create a warm top-of-funnel.

CTA:

Keen to hear your thoughts Gorish, Nishit and if you’d be open to trying it out :)

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