The Content Lab Vol. 053

July 21, 2025

At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.

Your daily LinkedIn post idea, by The Content Lab

Question: N/A

Below is a rough example of what a post could look like for this prompt. Feel free to edit it to reflect your own experience.

Post Template:

Hook:

One of our pre-seed clients is running their entire GTM engine on LinkedIn.

Here’s what that looks like:

Tease:

FOR CONTEXT, they’re selling to SMB business owners, a group that’s not only on LinkedIn, but actively searching for solutions to the exact problem they solve.

That’s why we’ve doubled down on LinkedIn as their go-to-market home base. It’s where we build a snowball effect of familiarity, establish trust, and create momentum, without burning time or ad spend on the wrong channels.

Here’s the CEO’s daily LinkedIn checklist:

Value:

(1) A founder-led post every single day, powered by Notice Me(dia), where we rotate across three core content pillars:

– Founder journey: Stories from past startups, moments of failure, lessons that shaped their worldview.

– Product/company updates: New features, hiring announcements, pitch competition recaps, cultural POVs.

– Industry commentary: Smart takes on a fast-moving space, market shifts, and contrarian insights.

We’re training the market to understand how this founder thinks, and what their company is here to fix.

(2) 45–60 minutes of outbound engagement.

Every day, the founder comments on 10+ posts, targeted by ICP and strategic partnership potential. They’re value-add, credibility-building, signal-driven responses.

We maintain a dynamic list of creators and decision-makers so the founder isn’t wasting time scrolling.

(3) Scaled outreach via HeyReach.io.

We use outbound automation to build connection density. When someone engages with a post or comments back, we reach out with context and intent.

CTA:

This creates a tight flywheel:

→ Content builds trust

→ Comments build familiarity

→ Outbound builds new ICP connections in your orbit

All while the founder is doing what actually matters: shipping product, closing feedback loops, and growing a waitlist of 500+ businesses, ALL WITHOUT even announcing a formal launch.

Missed our last LinkedIn post idea? It’s worth scrolling back for.