Your daily LinkedIn post idea, by The Content Lab

Question: N/A

Post Template:

Hook:

Jonathon first of all, absolute baller move by your parents giving you two Os instead of two As.

Second, you’re sitting on a goldmine and I don’t want you to miss out. AirGarage has incredible traction.

Tease:

The company is managing hundreds of lots across the country, raised a $23M Series B, and has built something few people understand: an actual infrastructure layer for underutilized real estate. The opportunity now is to match that execution with a sharper public presence.

Here’s how I’d build a system that consistently drives visibility across three pillars: your personal story, the company’s execution, and your take on where the industry is going.

Value:

Personal:

People trust operators who have actually done the work. You built AirGarage from the ground up (haha).

Strong prompts for this bucket:

What was the first moment you realized AirGarage could be a real company?

What’s the closest you came to shutting it all down - and what pulled you through?

What’s a bet you made early on that nobody else believed in?

____

Company:

AirGarage is producing results across a growing footprint. Your team has seen what works, what fails, and what drives real value for property owners. These lessons should live publicly.

Prompts for this pillar:

What’s one lot that completely changed after switching to AirGarage, and what drove the change?

What’s one operational problem you’ve solved that traditional players still ignore?

What’s an insight your team surfaced from data that the owner never would have seen?

What do your best-performing locations consistently get right?

What surprised you the most when you scaled from a dozen lots to hundreds?

____

Industry:

You’ve operated at scale and seen how the category really works. Most property owners haven’t. That puts you in a position to challenge outdated assumptions and help them rethink how they monetize underused space.

Prompts for this pillar:

What’s one way traditional operators misalign incentives, and how does that affect owner revenue?

What’s one blind spot that keeps most landowners from unlocking the full value of their lots?

What’s a metric most owners don’t track but would immediately change how they manage their assets?

What’s one outdated practice that quietly kills performance in this category?

What’s the hidden cost of treating parking as a line item instead of an operating asset?

CTA:

The goal of this essay, Jonathon, is to help you build trust at scale with potential clients and partners.

Let me know if you want help with this. It would be an honor and a privilege to work with you, sir 🫡

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