Your daily LinkedIn post idea, by The Content Lab

Question: N/A

Post Template:

Hook:

If I were the VP of Sales at a 50-Person B2B Saas company, here's exactly how I'd generate more revenue on Linkedin:

Tease:

CONTEXT:

Most sales teams still treat Linkedin as a resume platform instead of a deal-generation engine. If I were running sales at a growing B2B SaaS company, here's exactly how I'd turn Linkedin into a revenue channel:

Value:

1/ CEO as the Magnet (Inbound Engine):

The CEO is the single biggest trust-building asset for inbound sales. + 5× Weekly Posts (under 3 buckets):

1) Founder journey, industry predictions, and contrarian takes.

2) Category creation: why we exist, where the industry is going.

3) Strategic "call-outs" that spark engagement. + 10 daily value-added comments on incumbents, ICP, partners’ posts.

Goal: Pull their audience into our orbit.

2// Sales Team as the Amplifier (Outbound Engine):

Salespeople who only rely on cold DMs are playing the game on hard mode. Instead, I'd turn sellers into creators: + 3× Weekly Posts (under 2 buckets):

1) Buyer pain points, success stories, and product breakdowns.

2) Convert common objections into mini-posts. + Daily "handshake" commenting: 10+ insightful comments on ICP and competitor posts.

Goal: Build warm familiarity before outreach.

3// The Content-to-Pipeline Loop. Here's how you post to directly add pipeline:

1/ Extract insights from real sales calls.

2/ Turn objections & pain points into content.

3/ Convert high-performing posts into conversation starters in DMs.

Example:

• Sales Call: Prospect says they're afraid of switching vendors.

• Post Topic: "Why switching software is painful, but here's how to make it painless." •

DM Strategy: Send post to warm prospects with “Curious if this resonates with you?" • This bridges content -> conversation -> deal flow.

4// The 5-Point Outbound Strategy (Without Being Annoying):

Most sales reps fail because they:

• Send cold pitches too early.

• Don't research before reaching out.

• Make the convo about them, not the buyer.

Here's how to fix that:

(1) The Warm-Up Phase: Comment on their posts for a week before DMing them. Find something specific from their content to reference.

(2) The First DM: No pitching. No asking for calls. Instead, share a valuable resource.

(3) The Engagement Phase: Follow up 1-2 weeks later with a relevant piece of content. Keep the conversation warm without selling.

(4) The Soft Invite: Instead of pushing a demo: "We're seeing a lot of [common pain point]. Happy to share some ideas if helpful."

(5) The Referral Play: Even if they're not ready, ask: "Who else in your team is thinking about this right now?"

THE FINAL EXECUTION PLAN:

1) CEO: 5 posts per week, 10 comments daily.

2) Sales Team: 3 posts per week, 10 comments daily, 20 warm outbound touches per day.

*Monitor engagement for signal-based outbound.

CTA:

Hope this helps!

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