Your daily LinkedIn post idea, by The Content Lab

Question: N/A

Post Template:

Hook:

Facto, week 9: Reflections

Tease:

1) You don’t really know your niche, or your offer, until you start.

Only after hearing a handful of no’s, a few “Why don’t you offer XYZ?” comments, and a couple of “We actually need help with X” replies… do you shape the real offer.

That feedback is the point. Don’t try to skip it. It’s where the clarity comes from.

(2) What we call “sales calls” are only sales-y when you’re talking to the wrong people.

If someone truly has the problem you’re solving, and understands that good solutions require certain investment, you don’t need to over-convince. You’re not pitching, you’re partnering.

And circling back to that first point:

(3) There’s a whole sub-category of case study problems that B2B companies are quietly battling right now.

That overlooked issue is slowing sales cycles and weakening market perception. We’re now focused on building the solution to serve those companies.

Value:

This coming week:

• Testing the new offer (dropping Thursday) and iterating fast

• Starting case study interviews with another very cool marketing agency •

Entering a new tech sub-niche where demand for strategic case studies is peaking, I’ve never been more excited about the work we’re doing.

CTA:

The best is yet to come.

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