Your daily LinkedIn post idea, by The Content Lab

Question: N/A

Post Template:

Hook:

I was taking a look at the most recent case study published on Zus Health's website, featuring Pair Team, and it’s a standout.

For context, Zus Health is a shared health data platform that aggregates and delivers clinically relevant patient information directly into provider workflows.

Tease:

In this case study, Zus Health’s data aggregation platform helped Pair Team: - Identify 2× more discharge events - Save 10% of provider time - Work faster, without changing their workflows.

Here’s how I’d distribute this powerful case study to expand the reach towards the right decision-makers:

Value:

(1) Founder/PM-Led LinkedIn Post

Whoever from Zus Health team was the first to connect with Pair Team or Luke Mueller, I'd (humbly) advise them to tell the story from their own POV.

Maybe it was Jonathan Bush. Maybe the connection started over a shared frustration with care coordination. That kind of origin moment is the real hook, the behind-the-scenes detail future partners are most curious about.

Lead with that personal moment, then touch on key pain points and briefly mention how Zus helped Pair Team fix that without changing their workflow.

Wrap by spotlighting the people who made the partnership successful: from the Zus team, Pair Team, Bamboo, and Elation. Share it wherever your audience lives: LinkedIn, Twitter, etc.

(2) Email Nurture Sequence for Provider-Facing Sales

I’d come up with a 3-part email drip sequence for your subscribers, presenting the story like a mini series, building up the tension and interest with each email and eventually gently inviting them over to see how similar results can be achieved for them:

Email 1: How Pair Team made their EMR feel 10x smarter, with zero retraining

Email 2: The alert that doubled Pair Team’s post-discharge outreach

Email 3: They levelled up care without ripping out their EMR

For each of these emails I’d

a) highlight ease of deployment and fast time to value, and

b) include CTA to book a call.

(3) Conference Follow-Up Kit

Perfect if the Zus team attends industry events like ViVE, HLTH, or CHIME. I’d turn the case study into a 3-slide visual asset and send it in post-conference follow-ups to clinical or product decision-makers who visited the booth or attended the same panel.

They’re already a warm lead, and you’re sending them tangible results after a relevant conversation. Doesn’t feel salesy at all and builds trust.

Bonus: Use Luke Mueller’s quote from the case study as a LinkedIn banner for your company page or someone else’s page on your team, whoever was closely involved in the partnership.

Your banner is critical digital real estate and is the first thing people notice when they visit your page.

CTA:

Lastly, Lorraine Kraus, Jonathan Bush, Caitlin Reiche, Tony Murdoch, huge congratulations to you and your team on the successful partnership! Here's to many more 🙏

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