Your daily LinkedIn post idea, by The Content Lab

Question: N/A

Post Template:

Hook:

Content is only the surface level of distributing your case study. It can, and should have far deeper applications than that.

As I was studying CodaMetrix’s website, I came across their case study about the partnership with University of Miami Health System (UHealth).

Tease:

Their results are nothing short of phenomenal: Over 88% of radiology encounters were fully coded autonomously. They started at 61% at go-live, improved by 27 points over time, and reduced overall coder workload by 12%. The kind of story that attracts new eyeballs, AND affects renewals.

So, here’s how I would distribute this case study in 3 less obvious but high impact ways:

Value:

(1) I’d use it in a chatbot.

When someone visits the Solutions page or stays on their website longer than a minute, that’s a sign they’re interested. I’d set up a trigger for the chatbot to send a simple text: “Want to see how we helped UHealth reach 88% autonomous coding?”

Then, I'd give the visitor two choices:

1. View a 1-minute summary

2. Talk to our team It qualifies leads without pressure, and gives your SDR a warm excuse to follow up.

(2) I’d drop it in their sales breakup email.

When a deal goes quiet, I’d show up with a very specific and short message, along the lines of:

Subject line: “A quick win from another system like yours.” “Totally understand if now’s not the time. Just wanted to leave this behind: a recent success story from our partners at UHealth that might be relevant for you down the road.”

Attach the case, say nothing else. It signals professionalism, trust, and long-term thinking.

(3) I’d use it in enterprise renewal outreach.

This isn’t a reminder to re-sign. It’s an invitation to expand. When the time for a renewal comes, I wouldn’t immediately send the regular renewal email along with a contract.

Instead, I’d send this:

“Hi [Name], how was your week? I wanted to quickly thank you for entrusting us with your mission and goals, and inviting us to be a part of them. It’s been almost [time] since the start of our partnership, and we’ve proudly watched your team make measurable gains, on both the workflow and automation side. Additionally, I’d love to share a success story from one of our partners, UHealth, who saw a 27 percentage point increase in automation and expanded across service lines. Would be happy to explore what that might look like for you ahead of renewal. What’s your availability this week?”

This shows that the client is respected and appreciated way beyond the partnership. And, it emphasizes why they chose CodaMetrix in the first place: because of the results they deliver for themselves and others.

CTA:

P.S. Hamid Tabatabaie, Robin Lloyd, Gail Airasian, Stephanie Maestrone, feel free to share this with your team. And here’s to many more success stories ahead!

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