The Content Lab Vol. 064

August 12, 2025

At the Content Lab, every day you’ll be receiving a daily LinkedIn post idea in the form of a question, as well as a fill-in-the-blank template for your post.

Your daily LinkedIn post idea, by The Content Lab

Question: N/A

Below is a rough example of what a post could look like for this prompt. Feel free to edit it to reflect your own experience.

Post Template:

Hook:

LinkedIn is finally showing up on nearly every B2B company’s 2026 marketing roadmap. But the biggest unlock we’ve seen - across pre-seed startups to public companies - is that it’s turned into a sales enablement system, not just a marketing expense.

Tease:

We’ve had the privilege of working with dozens of executive teams over the past year.

Here are two playbooks that worked absurdly well:

Value:

(FIRST), one of our clients has been in business for 23 years. Built their entire sales engine the old-fashioned way: 5–7 trade shows a year, dinners, handshakes, follow-ups. Real relationship selling.

When we partnered with them, the goal was simple: replicate that same trust-building mechanism, but virtually.

We started by pulling the full attendee list from every trade show they planned to attend. From there, we sent warm, personal connection requests to every single person on that list, from the CEO’s profile, in the weeks leading up to the show.

As a result, dozens of familiar faces before stepping into the room. Then we built content around each event: one post teasing the show, another live during the event, and a follow-up post that triggered outbound to everyone they met, this time with a special offer.

(SECOND), a Series A SaaS company.

They kicked off with a classic fundraise announcement. The post did what most fundraising posts do: thousands of likes, hundreds of comments. But they didn’t let the spike end there. We ran signal-based outreach to every ICP persona who engaged. Every message referenced the post and offered a free month of the product. That effort alone converted 150+ new clients.

Then they kept the flywheel spinning:

(a) One post on how the round came together,

(b) One post on how they plan to deploy the capital,

(c) Another on hiring philosophy,

(d) Another spotlighting a key early customer. LinkedIn has shifted from a brand awareness activity, to pipeline-generating machine, when done right

CTA:

N/A

Missed our last LinkedIn post idea? It’s worth scrolling back for.